The Finding NWA program was created after the Northwest Arkansas Council’s staff consulted with corporate recruiters at the region's largest companies. The program's website provides recruiters working for those companies and out-of-state job seekers with information about living and working in the region, but the overall program will continue to evolve as new needs are identified.

One of the program's goals is to help corporate recruiters find effective ways to tell a cohesive Northwest Arkansas story. The photographs, text, graphics, videos and statistics about Northwest Arkansas on the Finding NWA website provide a full picture of the region.