Six million airline passengers worldwide will discover a 64-page section of US Airways Magazine focused on Northwest Arkansas tucked in the seatbacks of airplanes.
Regional partners, led by the Northwest Arkansas Tourism Association (NATA) and supported by the Arkansas Department of Parks and Tourism, came together to provide a team of writers with all the information and photographs necessary to ensure that the region’s top amenities become more known to a worldwide audience. The magazine is available on all US Airways flights throughout July.
“Our US Airways feature shows the power of partnerships,” said Sandy Luetjen, NATA’s board president. “Many of our partners would not have been able to take advantage of this opportunity on their own, but together we’re telling a national and international audience the story of Northwest Arkansas’ energy, creativity, and accomplishments.”
It’s believed the 64-page section is the largest amount of printed, tourism- and business-related information ever provided about Northwest Arkansas to a worldwide audience.
There are stories about Crystal Bridges Museum of American Art and the region’s other arts venues, Arvest Ballpark, Northwest Arkansas outdoor recreation opportunities, the University of Arkansas, John Brown University, the Dickson Street Entertainment District, the Museum of Native American History, and the Walton Arts Center. There’s attention given to the Razorback Regional Greenway, Beaver Lake, the region’s historic downtowns, annual festivals, the amenities in and around Eureka Springs, and the region’s largest companies.
The Northwest Arkansas feature is also be available at www.usairwaysmag.com.
“Northwest Arkansas is an incredible region, and this collective effort will ensure that millions of people hear about all we have to offer,” said Marilyn Heifner, NATA’s treasurer.