The Northwest Arkansas Council works with partners to produce comprehensive reports to provide insight into what's happening in the region and how it's changing.

One of our newest is Diversity: A Look at How Northwest Arkansas' Population is Changing. The report provides information about the region's increasing diversity, and it shows how Northwest Arkansas now includes large populations of Hispanic/Latinos, Asians, African-Americans and Pacific Islanders. Those are the fastest-growing populations in Northwest Arkansas.

The Council's strong relationship with the University of Arkansas has allowed us to partner with the university to evaluate and track the region's performance in key areas.

The State of the Northwest Arkansas Region Report, first published in 2011 and commissioned by the Council, compares Northwest Arkansas with peer regions across the U.S. Those peers include outstanding places such as Austin, Texas; Madison, Wisconsin; Des Moines, Iowa; Raleigh, North Carolina; and Durham-Chapel Hill, North Carolina. The Council chose those peers because it wanted to compare Northwest Arkansas to the best of the best in such areas as employment growth, educational attainment, personal income and the cost of homeownership.

The Council also works with the Office for Education Policy at the University of Arkansas to publish an annual Northwest Arkansas Education Report Card in the early part of the year. The report provides information about the educational performance of our local school districts. It compares Northwest Arkansas with key school districts across the U.S., demonstrating that people who do relocate to this region have great school options for their children.