The Northwest Arkansas Council’s staff is pulled in many directions to accomplish the objectives in the organization's strategy. While each team member has primary responsibilities, it's normal for several people to be involved in projects. Every employee’s job description includes “other duties as assigned."

Nelson Peacock: Nelson is the president and CEO. Nelson must ensure that the Council meets goals and objectives defined by the organization's Executive Committee and its strategy. He works closely with leading organizations in Arkansas, including its largest employers, state leaders, educators, local government officials and chambers of commerce. Nelson may be reached at this email address.

Mike Harvey: Mike is chief operating officer. His responsibilities include working with educators and business people to improve the region’s workforce, and he's also responsible for working with regional companies to recruit talent from elsewhere as part of the region's Finding NWA program. Mike also works closely with the area's chambers of commerce on the region's Employer Retention and Expansion (ERE) program, and he oversees the Council’s work with site selectors who assist companies in evaluating Northwest Arkansas as a place to do business. Mike may be reached at this email address.

Margot Lemaster: Margot is executive director of EngageNWA, a Northwest Arkansas Council initiative that serves as a connector for leaders in business, government, and the community on matters that help create a more inclusive Northwest Arkansas region. Margot works with regional partners to support collaborative efforts, facilitate sharing of resources and best practices, and highlight local success stories as it relates to diversity, equity and inclusion. Margot may be reached at this email address.

Joe Rollins: Joe is the workforce development director. He works with educators and business people to develop and strengthen the region’s career and technical education programs. He builds partnerships between colleges, technical schools and high school training programs and employers, provides career information to students and schools, and he assists school districts and the region’s employers in continuous support and improvement of career training programs. Joe also works with area chambers of commerce in communicating regional training and partnership needs. Joe may be reached at this email address.

Rob Smith: Rob is the communications and policy director. He collaborates with regional partners on infrastructure-related goals, including those involving water, highways, public transportation, the Northwest Arkansas Regional Planning Commission and the Northwest Arkansas Regional Airport. He's the primary contact for media outlets interested in communicating with the Northwest Arkansas Council staff. Rob may be reached at this email address.

Stacey Sturner: Stacey is a project manager. Her schedule is packed with “other duties as assigned," but her responsibilities include such things as working with cities on expanding the region's wayfinding system and overseeing an internship program that places university students with local companies. Stacey may be reached at this email address.

Kathryn Hunt: Kathryn is the office manager. Her responsibilities include monitoring the news of the day, keeping certain financial and membership records, and preparing for upcoming group meetings of our organization's members, partners and guests. Kathryn may be reached at this email address.